Whitesbog itself is a historic company town, built up around the blueberry and cranberry industry. The cultivated highbush blueberry was developed there by Elizabeth Coleman White, herself an interesting character. A graduate of the Friends School in Philadelphia and Drexel University Ms. White was featured in John McPhee's book The Pine Barrens which outlined the system she used for developing the blueberry. To paraphrase Mr. McPhee, she used a board with holes of various sizes drilled out. Pineys were paid for bushes they brought to her for breeding purposes -- the larger the berry, the larger the reward.
Ms. White died in the village in 1954 at the age of 83 and her ashes were spread over Whitesbog by airplane.
The festival celebrates all things blueberry, and is a great opportunity to tour the historic village, including the bogs and the General Store.